{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser (100ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Beauty of Joseon Green Plum Refreshing Cleanser is a gentle low pH cleanser that features green plum and mung bean extract, both of which help to slough away dead skin cells.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDampen hands and face. Dispense an appropriate amount of cleanser onto hands and massage onto face. Rinse off with lukewarm water and follow with the rest of your routine.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWater, Prunus Mume Fruit Water, Cocamidopropyl Hydroxysultaine, Phaseolus Radiatus Seed Extract, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Ethylhexylglycerin, Caprylyl Glycol, Sodium Isethionate, Citric Acid, Butylene Glycol, 1,2-hexanediol, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Propylene Glycol Laurate, Sodium Citrate, Disodium EDTA\u003c\/em\u003e\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770510098745,"sku":"SKU100133","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/IMG-2666.png?v=1703804816"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150ml","title":"Beauty of Joseon Green Plum Refreshing Toner AHA + BHA (150ml)","description":"\u003cp\u003e\u003cspan\u003eThe Beauty of Joseon Green Plum Refreshing Toner effectively clears away dead skin cells and excess sebum from deep within your pores, providing a thorough cleansing beyond the surface. Combining plum and mung bean extracts with 2% glycolic acid and 0.5% salicylic acid, this toner offers both soothing and exfoliating benefits. What's especially appealing is its gentle formula, suitable for daily use in both your morning and evening skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor application, following your morning and evening cleansing routine, dampen a cotton pad and delicately sweep it across your skin, moving from the center outwards. Alternatively, you can dispense an adequate amount into your palm, gently patting it in for absorption.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWater, Prunus Mume Fruit Water, Dipropylene Glycol, 1,2-Hexanediol, Tromethamine, Glycolic Acid, Phaseolus Radiatus Seed Extract, Panax Ginseng Root Extract, Oryza Sativa (Rice) Bran Water, Portulaca Oleracea Extract, Butylene Glycol, Glycerin, Salicylic Acid, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Fructose, Tocopherol, Glucose, Sodium PCA, Triethylhexanoin, Diphenyl Dimethicone, C12-14, Pareth-12, Ethylhexylglycerin, Hydrogenated Lecithin, Polyglyceryl-10 Oleate, Tetrasodium EDTA\u003c\/em\u003e\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770532806969,"sku":"SKU100134","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/982BF6DE-12F6-4D0A-B9EC-7DDF1109D4A6.png?v=1703804946"},{"product_id":"beauty-of-joseon-matte-sunstick-spf50-18gm","title":"Beauty of Joseon Matte Sunstick SPF50+ (18gm)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eIf you're a fan of easy-to-apply sun protection, you'll adore Beauty of Joseon's SPF50 PA++++ sun stick. Its non-greasy formula ensures a smooth, matte finish, thanks to silica powder that controls excess sebum. Plus, it's enriched with natural ingredients like mugwort, cica, and green tea extracts to keep your skin moisturized and soothed.\u003c\/p\u003e\n\u003csection\u003e\u003cb\u003e\u003cbr\u003eBenefits:\u003c\/b\u003e\u003c\/section\u003e\n\u003csection\u003e\n\u003cul\u003e\n\u003cli\u003eBOJ's new sun stick collaborated with the famous influencer, Ramon.\u003c\/li\u003e\n\u003cli\u003eProtects skin against harmful UV rays with its strong SPF50 PA++++ broad spectrum.\u003c\/li\u003e\n\u003cli\u003eMatte formula enables smooth and fresh application without clumping or leaving any gresiness.\u003c\/li\u003e\n\u003cli\u003eSebum-control Silica powder regulates sebum to enhance adhesive power for long-lasting silky finish.\u003c\/li\u003e\n\u003cli\u003eMugwort content rich in Vitamin A \u0026amp; C and minerals helps nourish and soothe skin with cooling effect.\u003c\/li\u003e\n\u003cli\u003eDeeply moisturizes and smoothens skin with Mugwort and Green Tea extracts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003csection\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cbr\u003e1. Open the cap and turn the dial at the bottom to release a portion of the sun stick.\u003cbr\u003e2. Evenly apply to areas that are vulnerable to UV rays. Reapply every 2-3 hours.\u003c\/section\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770546438457,"sku":"SKU100136","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/3BCABD07-81CC-4C45-BAE7-92718A2B00B1.png?v=1703805091"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-50gm","title":"Beauty of Joseon Relief Sun: Rice + Niacinamide SPF50+ PA++++ (50gm)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eUsing everyday sunscreen is necessary for both protection and comfort. The Beauty of Joseon Relief Sun: Rice + Probiotics excels in this regard. It's like a lightweight lotion, applying smoothly without any issues, and it contains 30% rice extract for added skin nourishment. Suitable for all skin types\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply at the last step of your skincare routine.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770577633593,"sku":"SKU100141","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/76E61467-E152-40C2-AD57-9F09AC320BD5.png?v=1703805346"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum: Propolis + Niacinamide (30ml)","description":"\u003cp\u003e\u003cspan\u003eUnlock your most radiant skin using Beauty of Joseon Glow Serum. Formulated with 60% propolis extract and 2% niacinamide, this potent serum aims to enhance skin's elasticity, luminosity, and healing. It's an excellent choice for those with acne-prone skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply an appropriate amount to face before your moisturizer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePropolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer\u003c\/em\u003e\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770623181113,"sku":"SKU100132","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/0CDA0AFA-F769-458F-9BAB-30F57835779A.png?v=1703805439"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml","title":"Beauty of Joseon Glow Deep Serum: Rice + Arbutin (30ml)","description":"\u003cp\u003e\u003cspan\u003eSeeking to revitalize your skin's radiance? Look no further! The Beauty of Joseon Glow Deep Serum contains 68% rice bran water and 2% arbutin, scientifically proven to rejuvenate your skin's luminosity. Its lightweight, quick-absorbing formula suits all skin types, including oily\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply an appropriate amount to face before your moisturizer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Arbutin, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Cyclohexane, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract\u003c\/em\u003e\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770645168441,"sku":"SKU100130","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/0DDD07C6-2644-4027-8F92-47A5069C2171.png?v=1703805527"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty of Joseon Ginseng Essence Water (150ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eGinseng root water 80% + Niacinamide 2% + Adenosine 0.04% + Ginseng complex\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGinseng Complex: Ginseng root water, Ginseng callus culture extract, Ginseng root extract, Ginseng berry extract, Lactobacillus\/Ginseng root ferment filtrate\u003c\/li\u003e\n\u003cli\u003eSebum control \u0026amp; Brightening: Niacinamide\u003c\/li\u003e\n\u003cli\u003eMoisturising: Glycerin, Allantoin, Sodium hyaluronate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA pH of 5.84. Formulated without artificial fragrances, parabens, sulfates, artificial colours, animal products, alcohol, mineral oils, essential oils, or silicone.\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770661093689,"sku":"SKU100128","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/DCC76A67-CFE5-461F-BCF6-463C2D41D938.jpg?v=1703805802"},{"product_id":"beauty-of-joseon-gensing-cleasing-oil-210ml","title":"Beauty of Joseon Gensing Cleasing Oil (210ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003ch4\u003e\u003cspan\u003eWHAT IT IS:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv\u003e\u003cspan\u003eWe believe that the most important step in skin care is cleansing.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eIf skin waste and sebum are not washed thoroughly and allowed to accumulate in the pores, they can cause skin inflammation. The role of cleansing oil is to help\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eremove waste from the skin through gently dissolving and emulsifying wastes.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003eSOYBEAN OIL 50%\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThis is a skin-friendlv oil extracted from Givine Soja consisting of oleic acid, linoleic acid, and linolenic acid. It gently dissolves wastes without logging the skin pores and, at the same time,\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eacts as a conditioning agent to smooth the skin.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003eGINSENG SEED OIL 0.1% Ginseng seed oil helps to protect the skin from external stimuli. In addition. its unique healthy and cozy grass scent helps you enjoy cleansing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003emore comfortably.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eHOW TO USE:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv\u003e\u003cspan\u003eAfter pumping cleaning oil 1-2 times, gently massage onto a dry face.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThen gently rinse with lukewarm water and cleanse with a foam cleanser once again.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eINGREDIENTS:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv\u003e\u003cspan\u003eGlycine soja (soybean) oil, cetyl ethylhexanoate, sorbeth-30 tetraoleate, olea europaea(olive) fruit oil, sorbitan sesquioleate, helianthus annuus (sunflower) seed oil,tocopherol, panax ginseng seed oil, ethylhexylglycerin, eclipta prostrata extract, panaxginseng root extract, melia azadirachta leaf extract, melia azadirachta flower extract,coccinia indica fruit extract, amber powder, moringa oleifera seed oil, solanummelongena (eggplant) fruit extract, curcuma longa (turmeric) root extract, ocimumsanctum leaf extract, corallina officinalis extract, bixa orellana seed oil, panax ginsengberry extract, panax ginseng root extract, butylene glycol, water, 1,2-hexanediol\u003c\/span\u003e\u003c\/div\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770705625401,"sku":"SKU100127","price":36.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/5ABC7396-0D36-406D-957F-FCC937757796.png?v=1703805930"},{"product_id":"beauty-of-joseon-radiance-cleasing-balm-100ml","title":"Beauty of Joseon Radiance Cleasing Balm (100ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe Beauty of Joseon Radiance Cleansing Balm is a gentle cleansing balm made with natural hanbang (traditional Korean herbal medicine) ingredients to \u003c\/span\u003e\u003cspan\u003emelt away makeup, dirt, and excess oil without irritating or drying out skin. \u003c\/span\u003e\u003cspan\u003eNutrient-rich rice water and fermented grains help brighten and retain moisture, while chrysanthemum extract, full of vitamins A and B, protects and calms skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eRENEWED\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eRadiance Cleansing Balm comes with upgraded formula and packaging.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eA sherbet-textured cleansing balm that melts to remove all traces of makeup and impurities at once without stinging eyes.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eNourishing Rice Bran Water and Grain Extract deeply moisturize and brighten skin for hydrated, clear skin express.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eFree of PEG, Polyethylene, Sulfates, Phenoxyethanol, artificial fragrance and colorants, essential oil.\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproved formula and packaging prevent content from changing due to the moisture while offering convenient and hygienic use.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e1. Dispense a proper amount of cleansing balm with the included spatula.\u003cbr\u003e\u003cbr\u003e2. Gently spread over dry face and massage in circular motion.\u003cbr\u003e\u003cbr\u003e3. Rinse off thoroughly with lukewarm water and wash your face with foam clenaser.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCetyl Ethylhexanoate, Caprylic\/Capric Triglyceride, PEG-20 Glyceryl Triisostearate, Synthetic Wax, PEG-10 Isostearate, Lactobacillus\/Soybean Ferment Extract, Hippophae, Rhamnoides Oil, Oryza Sativa (Rice) Bran Oil, Oryza Sativa (Rice) Seed Water, Avena Sativa (Oat) Meal Extract, Coix Lacryma-Jobi Ma-yuen Seed Extract, Oryza Sativa (Rice) Extract, Water, Sorbitan Sesquioleate, Glycerin, Propanediol, Butylene Glycol, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin\u003c\/span\u003e\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770757693753,"sku":"SKU100137","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/FFC33BC7-298B-48C0-8758-497DCDBFE4F3.png?v=1778290894"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"Beauty of Joseon Apricot Blossom Peeling Gel (100ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003ch4\u003e\u003cspan\u003eWHAT IT IS:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv\u003e\u003cspan\u003eThis is a gommage type exfoliant containing 19% Prunus Mume Flower Water and 8% plant-derived Cellulose. It helps to improve skin troubles caused by rough\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eskin texture and excess sebum.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003ePRUNUS MUME FLOWER\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eWATER 19% Prunus mume flower, the plum blossom, contains polyphenols and flavonoids to help make the skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eclear and moist.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003ePLANT-DERIVED\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eCELLULOSE 8% The cellulose extracted from cotton gently exfoliates dead skin cells and impurities in the process of clumping in a circular shape on the skin.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch4\u003e\u003cspan\u003eHOW TO USE:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv\u003e\u003cspan\u003eApply a proper amount on your dry face except areas near eyes.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eMassage gently for about 20 seconds.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eINGREDIENTS:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eWater, Prunus Mume Flower Water, Cellulose, Methypropandiol, 1,2-Hexandiol, Carbomer, Arginine, Ethylhexylglycerin, Allantoin, Sorbitol, Pyrus Malus (Apple) Fruit Extract, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Butylene Glycol, Disodium EDTA\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003cstrong\u003eCAUTION:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003eFor external use only.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eAvoid contact with eyes.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eDiscontinue use if rash, redness, or itching occurs. Consult your physician if irritation persists.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eWe highly recommend to conduct a skin patch test on your arms before applying it directly to the face to avoid any allergic reactions.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eStore in a cool and dry place.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eKeep it out of the reach of children.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47770811957561,"sku":"SKU100123","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/64CBC0DF-C713-491B-8E1F-508FCF8B176F.png?v=1703806403"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"Beauty of Joseon Revive Serum: Ginseng + Snail Mucin (30ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003eRevive dull, tired-looking skin with the Beauty of Joseon Revive Serum, an anti-ageing facial serum that deeply nourishes and hydrates dry skin. Containing the traditional Korean herb, Ginseng, in combination with snail mucin, this serum can reduce the appearance of fine lines and wrinkles while repairing dry skin.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2\u003eWhat are the key features and benefits of the Beauty of Joseon Revive Serum?\u003c\/h2\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply nourishes dry skin\u003c\/li\u003e\n\u003cli\u003eHydrates dull, dehydrated skin\u003c\/li\u003e\n\u003cli\u003eAids in repairing skin\u003c\/li\u003e\n\u003cli\u003eBoosts cell renewal\u003c\/li\u003e\n\u003cli\u003eAids in reducing the first signs of ageing\u003c\/li\u003e\n\u003cli\u003eReduces the appearance of fine lines and wrinkles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2\u003eWhat are the key ingredients of the Beauty of Joseon Revive Serum?\u003c\/h2\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eGinseng Root Water\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis Korean herb was traditionally used for medicinal purposes and was labelled as ‘Shincho’, meaning herb from the gods. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time, promoting a healthier complexion.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eSnail Mucin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eSnail Mucin is a snail secretion filtrate that is quite literally extracted from snails. Snail Mucin is naturally created and used by snails as a way for them to protect themselves, and therefore help to protect your skin barrier.\u003c\/div\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47771680670009,"sku":"SKU100143","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/IMG-2690.png?v=1703828397"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml-10ml","title":"Beauty of Joseon Calming Serum: Green Tea + Panthenol (30ml)","description":"\u003cdiv\u003eCalm and soothe sensitive skin the Korean way, using traditional herbal ingredients such as green tea and mugwort that provide moisture and cool the skin. The Beauty of Joseon Calming Serum uses this combination of ingredients to reduce the appearance of redness and heal compromised skin, promoting a healthier-looking complexion.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2\u003eWhat are the key features and benefits of the Beauty of Joseon Calming Serum?\u003c\/h2\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCalms and soothes sensitive skin\u003c\/li\u003e\n\u003cli\u003eReduces sensitivity and the appearance of redness\u003c\/li\u003e\n\u003cli\u003eSuitable for reducing blemishes\u003c\/li\u003e\n\u003cli\u003eReduces oiliness and shine\u003c\/li\u003e\n\u003cli\u003eAids in healing compromised skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2\u003eWhat are the key ingredients of the Beauty of Joseon Calming Serum?\u003c\/h2\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eGreen Tea\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eContaining 50% green tea, this antioxidant-rich ingredient helps to soothe sensitive skin.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eMugwort\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eA very important ingredient throughout the history of traditional Eastern medicine, this ingredient provides moisture and helps to soothe the skin.\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ePanthenol\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003ePanthenol is a well-known skincare ingredient that nourishes the skin. Transforming into vitamin B5 once applied to the skin, it binds to moisture and prevents moisture from escaping, maintaining hydration for longer.\u003c\/div\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":47771691548985,"sku":"SKU100124","price":30.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/F0387338-96F0-4C64-BBA0-9DAFEB68263D.jpg?v=1720944063"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"Beauty of Joseon Red Bean Water Gel (100ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eThe Beauty of Joseon Red Bean Water Gel is a unique skincare product that harnesses the traditional Korean beauty secret of red beans to offer a refreshing and hydrating solution for the skin. Known for its gentle exfoliating properties, red bean extract works to improve skin texture and clarity by effectively removing impurities and dead skin cells, while providing deep hydration without leaving a heavy or sticky feeling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Exfoliation:\u003c\/strong\u003e Utilizes red bean extract, known for its natural saponin content, to gently exfoliate the skin, promoting a smoother and more radiant complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Formulated with a water gel texture, this product delivers intense hydration to the skin, locking in moisture for a long-lasting effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Skin Clarity:\u003c\/strong\u003e Regular use can help to reduce the appearance of pores and improve overall skin clarity, resulting in a more even and refined skin texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing and Calming:\u003c\/strong\u003e The lightweight formula is also enriched with ingredients like panthenol and hyaluronic acid, which soothe and calm the skin, making it suitable for all skin types, including sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Protection:\u003c\/strong\u003e Red bean extract is rich in antioxidants, which help to protect the skin from environmental stressors, contributing to healthier and more resilient skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredient Highlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed Bean Extract:\u003c\/strong\u003e Offers gentle exfoliation, deep cleansing, and antioxidant benefits, helping to improve skin texture and complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol:\u003c\/strong\u003e Also known as Provitamin B5, it helps to soothe and repair the skin barrier, enhancing skin softness and elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e A powerful humectant that attracts and retains moisture in the skin, ensuring hydration at various layers for a plump and supple appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Beauty of Joseon Red Bean Water Gel is an innovative product that brings the ancient Korean beauty wisdom of using red beans into modern skincare. Its gentle exfoliation, combined with deep hydration and soothing properties, makes it an excellent choice for those seeking a refreshed, clear, and hydrated complexion.\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":49380697768249,"sku":"SKU100139","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/38CC9416-696E-441B-AAA0-10116D6779EF.jpg?v=1718076468"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty of Joseon Dynasty Cream (50ml)","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003eImmerse your skin in lasting hydration with Dynasty Cream's unique blend of 2% Niacinamide and 2% Squalane. Specially formulated to address dry and acne-prone skin, this moisturiser maintains your skin's oil-moisture balance, ensuring all-day comfort.\u003cbr\u003eExperience the luxuriously dense and firm texture of Dynasty Cream, a signature of Beauty of Joseon. Beyond moisture, this texture delivers a radiant, dewy finish to your skin, enhancing its natural glow.\u003cbr\u003eMore than just a moisturiser, Dynasty Cream is your complete skincare solution. Packed with multiple benefits, it balances oil and moisture, shields from external elements, and boosts your skin's radiance. Simplify your skincare routine with this all-in-one cream and experience remarkable results. \u003cbr\u003eRevel in the dual-action benefits of Dynasty Cream. Not only does it repair and rejuvenate facial skin, but it also extends its nurturing touch to the delicate eye area, ensuring comprehensive care for your entire face.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":49612554731833,"sku":"SKU100125","price":42.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/09BF046A-AC34-4C70-A767-5A31FBA3591D.jpg?v=1720941234"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"Beauty of Joseon Glow Replenishing Rice Milk (150ml)","description":"\u003cp\u003e\u003cb\u003eAbout the Product:\u003c\/b\u003e\u003cbr\u003eFormulated with rice extract and rice amino acids, this toner provides deep hydration and enhances antioxidant effects. It penetrates deeply to hydrate and smooth dry, rough skin, preventing inner skin dryness and keeping your skin moisturised and comfortable all day.\u003c\/p\u003e\n\u003cp\u003eFeaturing a unique dual-layer formula, this toner combines a moisture layer filled with rice extract for hydration and a powder layer to control sebum. The sebum control powder helps absorb excess oil and care for pores, making it ideal for red or acne-prone skin. This combination delivers a non-greasy, fresh finish.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSuitable for use in all four seasons, this daily toner adapts to various skin types and changing needs throughout the year. It combines the deep moisturising properties reminiscent of Ginseng Essence Water with the refreshing sensation of Green Plum Refreshing Toner, making it an essential part of your skincare routine for a radiant complexion.\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":49612635308345,"sku":"SKU100131","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/D669790B-B2A8-411F-8CC3-649D7A4E8349.jpg?v=1720944308"},{"product_id":"beauty-of-joseon-revive-eye-serum","title":"Beauty of Joseon Revive Eye Serum (30ml)","description":"\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInfused with 10% Ginseng Root Extract and 2% Retinal Liposome to improve wrinkles over sensitive eye area .\u003c\/li\u003e\n\u003cli\u003eRich Saponins in Ginseng deliver rich moisture deep into the skin and keep the skin fully hydrated all day long.\u003c\/li\u003e\n\u003cli\u003eVitamin A in the Retina promotes the rapid absorption of active ingredients for excellent elasticity care.\u003c\/li\u003e\n\u003cli\u003eThe nourishing texture gives a smooth application and leaves a non-sticky silky finish.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDispense a proper amount onto the finger, apply and gently tap around the eye area for further absorption.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":49731890643257,"sku":"SKU100142","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/8EC0D4FE-D0BA-4D3F-B6EA-88D92E948CD4.jpg?v=1723115775"},{"product_id":"beauty-of-joseon-dynasty-cream-100ml","title":"Beauty of Joseon Dynasty Cream Jumbo Size (100ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003eImmerse your skin in lasting hydration with Dynasty Cream's unique blend of 2% Niacinamide and 2% Squalane. Specially formulated to address dry and acne-prone skin, this moisturiser maintains your skin's oil-moisture balance, ensuring all-day comfort.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eExperience the luxuriously dense and firm texture of Dynasty Cream, a signature of Beauty of Joseon. Beyond moisture, this texture delivers a radiant, dewy finish to your skin, enhancing its natural glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore than just a moisturiser, Dynasty Cream is your complete skincare solution. Packed with multiple benefits, it balances oil and moisture, shields from external elements, and boosts your skin's radiance. Simplify your skincare routine with this all-in-one cream and experience remarkable results. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eRevel in the dual-action benefits of Dynasty Cream. Not only does it repair and rejuvenate facial skin, but it also extends its nurturing touch to the delicate eye area, ensuring comprehensive care for your entire face.\u003c\/span\u003e\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":49732159963449,"sku":"SKU100126","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/9044F4B7-9FC9-4616-B0B5-BEBA460E9050.jpg?v=1723122488"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-b5-sunscreen-50ml","title":"Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 Sunscreen (50ml)","description":"","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":49929878765881,"sku":"SKU100140","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/0D896BA2-1825-47D0-B911-A1CA0622928B.png?v=1772170632"},{"product_id":"beauty-of-joseon-ground-rice-honey-glow-mask","title":"Beauty of Joseon Ground Rice \u0026 Honey Glow Mask (150ml)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eExperience the ultimate nourishing and rejuvenating mask with Beauty of Joseon Ground Rice Honey Glow Mask! \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHarnessing the power of traditional Korean ingredients like upcycled makgeolli lees, rice hull powder, and honey, this mask deeply hydrates, improves skin texture, and soothes inflammatory skin conditions like acne. \u003c\/span\u003e\u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":50041294029113,"sku":"SKU100135","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/97796410-2932-42E4-9A08-3B109F551A74.jpg?v=1728955482"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Beauty of Joseon Red Bean Refreshing Pore Mask (140ml)","description":"\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOffers deep pore cleansing and gentle exfoliation with refreshing cooling effect.\u003c\/li\u003e\n\u003cli\u003eInfused with 30 % Haenam Red Bean Extract rich in Saponin and together with Kaolin, it effectively absorb excessive sebum for fresh skin express.\u003c\/li\u003e\n\u003cli\u003eRed Bean Extract and Red Bean Powder help exfoliate for clear, smooth skin texture.\u003c\/li\u003e\n\u003cli\u003eMoisturizing soft clay texture helps absorb sebum and remove skin wastes without leaving dryness or tightness.\u003c\/li\u003e\n\u003cli\u003eFree of fragrance \u0026amp; essential oil.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e1. After facial cleansing, evenly apply a proper amount to dried face avoiding eye and mouth areas.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. Leave on for 5-10 mins. Gently massage and rinse off thoroughly with lukewarm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":50471496319289,"sku":"SKU100138","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/3ED28C86-E02D-4403-B4E5-8D642BFEE850.jpg?v=1739864193"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-30ml","title":"Beauty of Joseon Ginseng Moist Sun Serum (50ml)","description":"\u003cp\u003e\u003cspan\u003eWHAT IT IS \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEveryday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn response to this, Beauty of Joseon aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMoist and light daily sun care: The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCLEAR-FENCE capsule formula: The UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eKEY INGREDIENTS\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eGinseng extract 30%: According to Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho,' meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as bath water.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn particular, ginseng berries and red ginseng extracts mixed with ginseng extract have higher saponin content than general ginseng root, making them more effective for anti-aging and wrinkle improvement.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNiacinamide 2%: Niacinamide is a water-soluble vitamin B-complex group that is effective in improving pigmentation. It helps maintain skin oil-moisture balance to improve skin texture and brighten the complexion.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePump a generous amount and apply to areas of exposed skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eReapply every 2-3 hours.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e*Due to the nature of the formula, makeup may be removed if reapplying an excessive amount over makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"tab-bullets\"\u003e\n\u003cli\u003eBroad Spectrum SPF50+ protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":50791327990073,"sku":"SKU100129","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/36CCCEDE-CC0E-4E6A-A108-C860CDAE1265.png?v=1765500429"},{"product_id":"beauty-of-joseon-under-eye-patch-ginseng-retinal","title":"Beauty of Joseon Revive Under Eye Patch Ginseng + Retinal","description":"","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":53336681021753,"sku":null,"price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/12A4541A-C80C-4ED3-BD62-D60C653B4E13.png?v=1779950526"},{"product_id":"beauty-of-joseon-daily-tinted-fluid-sunscreen-spf50-pa-50ml","title":"Beauty of Joseon Daily Tinted Fluid Sunscreen (SPF50+\/PA+++ 50ml)","description":"","brand":"Da Beauty Fashion NZ","offers":[{"title":"LP100","offer_id":54019141861689,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"LN110","offer_id":54019141894457,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true},{"title":"LP110","offer_id":54019141927225,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/29D6E21A-20A6-45D8-A9EF-51BD26741BFC.png?v=1784115305"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/collections\/image_1dcf0e82-6a26-4ae5-a5aa-232fe322fc7a.jpg?v=1700346083","url":"https:\/\/www.dabeauty.co.nz\/collections\/beauty-of-joseon.oembed","provider":"Da Beauty Fashion NZ","version":"1.0","type":"link"}