{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-30ml","title":"Beauty of Joseon Ginseng Moist Sun Serum (50ml)","description":"\u003cp\u003e\u003cspan\u003eWHAT IT IS \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEveryday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn response to this, Beauty of Joseon aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMoist and light daily sun care: The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCLEAR-FENCE capsule formula: The UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eKEY INGREDIENTS\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eGinseng extract 30%: According to Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho,' meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as bath water.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn particular, ginseng berries and red ginseng extracts mixed with ginseng extract have higher saponin content than general ginseng root, making them more effective for anti-aging and wrinkle improvement.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNiacinamide 2%: Niacinamide is a water-soluble vitamin B-complex group that is effective in improving pigmentation. It helps maintain skin oil-moisture balance to improve skin texture and brighten the complexion.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePump a generous amount and apply to areas of exposed skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eReapply every 2-3 hours.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e*Due to the nature of the formula, makeup may be removed if reapplying an excessive amount over makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"tab-bullets\"\u003e\n\u003cli\u003eBroad Spectrum SPF50+ protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Da Beauty Fashion NZ","offers":[{"title":"Default Title","offer_id":50791327990073,"sku":"SKU100129","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/2323\/5385\/files\/36CCCEDE-CC0E-4E6A-A108-C860CDAE1265.png?v=1765500429","url":"https:\/\/www.dabeauty.co.nz\/products\/beauty-of-joseon-ginseng-moist-sun-serum-30ml","provider":"Da Beauty Fashion NZ","version":"1.0","type":"link"}